Te digital campaign was to drive tickets pre-booking and win Valentine's day weekend both engaging and educating the audience to change perception on the hotly anticipated '50 Shades of Grey' movie.
3 different proposal.
1 - A personalised video experience documenting your private encounter with Christian Grey using the user's informations shared on Facebook.
2 - An anonymous collection of women's confessions about what they like about their man.
3 - Nothing is as intimate as staring to each others eyes. But how long can you resist Christian? A staring competition with Christian, using eye blink detection technology to create an intimate connection between you and him.