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Ella's Kitchen Synesthesia

Ella's Kitchen was looking to create awareness and good feelings towards the brand with their biggest activation in the Netherlands. Following Ella’s work and researches around making parents understand how their babies experience food, we discovered the Infant synestesia theory:

What if babies experience new flavours as a synesthesia-like event?

 

A study from the University of California confirms the infant-synesthesia hypothesis – basically that babies really do taste colours and see taste.

We invited parents to experience food the way their little ones do, featuring an interactive pop up tasting booth for them: the Synesthesia pod. 

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  Role  Art Direction,  Agency   Realise

Role Art Direction, Agency Realise