Following Ella’s work and researches around making parents understand how their babies experience food, we discovered the Infant synestesia theory:
What if babies experience new flavours as a synesthesia-like event?
A study from the University of California confirms the infant-synesthesia hypothesis – basically that babies really do taste colours and see taste.
We invited parents to experience food the way their little ones do, featuring an interactive pop up tasting booth for them:
the Synesthesia pod.
The Synesthesia pod is a neutral space to neutralise the senses.
Then we invited parents to experience food the way their little ones do, featuring an interactive pop up tasting booth for them and we filmed their reactions.
The campaign was so successful we turned it into an event.
We were invited to Amsterdam’s NEMO Science Museum to recreate the experience to the public where we filmed moms and dads experiencing strawberries in our boot the same way their babies feel when they eat them.