Federica Bonfanti
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Ella's Kitchen Synesthesia

Ella's Kitchen was looking to create awareness and good feelings towards the brand with their biggest activation in the Netherlands.

 

Our Approach

Our Approach

Following Ella’s work and researches around making parents understand how their babies experience food, we discovered the Infant synestesia theory:

What if babies experience new flavours as a synesthesia-like event?

  A study  from the University of California confirms the infant-synesthesia hypothesis – basically that babies really do taste colours and see taste.  We invited parents to experience food the way their little ones do, featuring an interactive pop up tasting booth for them:   the Synesthesia pod.

A study from the University of California confirms the infant-synesthesia hypothesis – basically that babies really do taste colours and see taste.

We invited parents to experience food the way their little ones do, featuring an interactive pop up tasting booth for them:

the Synesthesia pod.

  The Synesthesia pod  is a neutral space to neutralise the senses.  Then we invited parents to experience food the way their little ones do, featuring an interactive pop up tasting booth for them and we filmed their reactions.

The Synesthesia pod is a neutral space to neutralise the senses.

Then we invited parents to experience food the way their little ones do, featuring an interactive pop up tasting booth for them and we filmed their reactions.

The Result

The Result

The campaign was so successful we turned it into an event.

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We were invited to Amsterdam’s NEMO Science Museum to recreate the experience to the public where we filmed moms and dads experiencing strawberries in our boot the same way their babies feel when they eat them.

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