Federica Bonfanti
frozen_1.jpg

Frozen Summer Fun

Disneyland Paris was looking for an engaging digital solution to promote their new summer attraction to their travel agents: their new hit movie Frozen was coming to the park.

So we ask ourselves, how can me make it snow when it’s summer?

Our Solution

Our Solution

We created an online point and click game using Google Street view API and we overlapped an animated a snow storm of falling flakes.

Next, we had to make it engaging, giving the agents something to do, so we implemented a little gamification: catching snowflakes makes your score fly, and catching special snowflakes will unlock the presentation of the new Frozen attraction.

Alternative concepts

Alternative concepts

When working on the project we developed a number of creative ideas based on different concepts for promoting the park and the travel package in partnership with Virgin Holidays.

stories_2.jpg