Federica Bonfanti
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Furious7

We helped Universal Pictures making Fast & Furious7 the first four-quadrant blockbuster of 2015 putting social content at the heart of the film's campaign.

Our strategy was to be straight with the hardcore fans and ask them why Fast & Furious 7 should be the biggest box office breaker of the season.


We collected their answer and created personalised content for everything they like about the movies.

Our Approach

Our Approach

In the months in between the box office opening and the movie release we gathered and created over a hundred animated gifs and static assets combining the fan’s insight and the movie footage.

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 In the meantime we created a microsite with a big countdown to the movie opening pushing the tickets pre-booking and an infinite scroll of all the reasons why its fans think Fast and Furious is great.

In the meantime we created a microsite with a big countdown to the movie opening pushing the tickets pre-booking and an infinite scroll of all the reasons why its fans think Fast and Furious is great.

The Result

The Result

The microsite gained 24.6k views in the first 4 weeks and it contains a total of 185 assets crafted around fans responses built as images, gifs and pieces of footage.

Fast & Furious 7 became fifth biggest film of all time!

Fast & Furious 7 became fifth biggest film of all time!

Our campaign was used globally for the PR and Social activities of the movie promotion.

“Universal’s marketing department deserves a huge amount of credit for how successful these movies are”

“Universal’s marketing department deserves a huge amount of credit for how successful these movies are”

Phil Contrino, vice president and chief analyst of BoxOffice.com