Federica Bonfanti
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Supermarket Siesta

Naked Wines and other eleven partner brands wanted a campaign that would encourage people to take a break from the supermarkets for a month.

That's how SupermarketSiesta was born.

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The Challenge

The Challenge

We worked closely with Naked Wines to refine the campaign concept and direction to maximise reach to new and existing customers.

The result was a landing page that provided equal space for each brand to tell their unique stories and promote a competition for people who purchased in September.

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The Result

The Result

The campaign launched with a flagship event at a London location showcasing the best of each brand.

Whether you were interested in trying your hand at icing biscuits, wine tasting or finding superior treats for your pet pooch it was all there at the Supermarket Siesta launch event resulting in 2,390 Social Media impressions for the month of September.