Federica Bonfanti


Our Solution

Our proposal was to build a campaign using facial recognition technology to watch you, while you watch a film about the incredible variety of experiences available in Hawaii.

By recognising the moments you enjoy the most, we would then serve you a personal recommendation about the kind of Hawaiian holiday you’d enjoy the most. And help you move closer to making that holiday a reality.

The microsite features video content of the land, sea and sky showcasing the beauty and spirit of Hawaii. Once the viewer gives permission the video plays and our custom-built facial recognition software reads the viewer’s physical reactions to the content, for example a smile or a frown will change the outcome.

The results will identify which footage brought out the most positive reaction and pairs viewers with their Aloha – an animal guide.